here's the thing... using the failing economy as an analogy for lung cancer somehow seems inappopriate. this can't be just me?Also, the 3 exclamation points? are we in 7th grade? omg, wtf, lol, brb?
i'm really trying hard to imagine the design process for this ad and all the people sitting in the meeting then one guy getting up and saying "WAIT! I've got it!" then this happening. i can't be the only one who just isn't loving this, right?
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